Read our Q&A to learn more about life at Rockliffe Hall, luxury hospitality trends and noteworthy life mottos. 

Describe a typical day for you – if such a thing exists!

There is no typical day. That’s what I love about hospitality and my role. Every day is different but typically I will arrive around 7.30 am each day, say hello to all my team who are on shift, read the handovers from the previous day, action anything that needs to be actioned, attend the daily ops meeting and discuss the day’s hotel and spa day arrivals, attend various other meetings and find out what is happening on the golf course and with events. I also like to make sure each day I spend some time with guests, for example, checking-in with those having Afternoon Tea and I also personally write welcome cards each day for guests who are with us for a special occasion. That’s it in a nutshell but of course, you never know from day to day what might come up and that’s what makes my role so dynamic.

On top of my day-to-day role at Rockliffe Hall, I am also a director of another small hotel with 16 rooms and a wonderful restaurant called the Pheasant in Harome, North Yorkshire which has the same owner. I go there once a month to oversee operations and provide other support to the business.

And what do you love most about your role? 

How diverse it is! I would be so bored working in an office doing 9 – 5 so having such a diverse day keeps me motivated and passionate about what I do. My favourite part of each day is chatting to the team as I walk the floors. Without my team Rockliffe is nothing, so I need to make sure they are happy, motivated and that I am approachable enough that they know they can talk to me. They know my door is always open!   

Who has been the most influential person in your career and why? 

Without a doubt, Raymond Blanc. I spent six years at Le Manoir Aux Quat’Saisons at the beginning of my career and the standards he set, his influence on so much of the hotel when he was there and just everything he did was to the absolute highest standard. He was also part of every decision, from how fruit was placed in the room, to the crockery we used to the brand itself – absolutely everything! He certainly made his mark on Le Manoir and me. I worked in various departments throughout the years and finally left as part of the guest service team under the mentorship and management of Sue Williams, now GM of Whatley Manor. I learnt to have very high standards across all departments, and this led me to land my first general manager role at the age of 24. Raymond’s influence definitely helped to make me who I am today. 

What are the most prevalent trends within the luxury hospitality sector that you’ve observed and adapted to with regard to the Rockliffe Hall proposition?   

We tend to shy away from trends and would rather be trendsetters! But one area that I wouldn’t necessarily call a trend, but rather an industry shift that we have really tried to observe and adapt to is the move towards running a more sustainable business. As an exec team, we are always looking at ways to make our business more sustainable, from growing our own produce on the estate to looking at reducing our waste production. At the beginning of this year, it was brought to my attention that we were throwing away over 2,000 slippers per month in the spa which was an avoidable waste. So, we decided to go barefoot for spa days, meaning we would no longer be providing slippers to guests who were with us for the day. We were one of the first spas to do this, it made an instant impact to our business from a sustainability perspective, and it has been extremely well received both by customers and others in the industry.

Rockliffe Hall is known for its stunning location. How does the hotel maximise its surroundings to enhance the guest experience?

Our estate is world class there is no doubt about it. We have a golf course in the top 30 resorts in the UK (the longest in the UK also), an amazing Walled Garden where we grow a lot of produce delivered to our kitchens daily and stunning grounds for our guests to explore, all managed by our excellent Gardens and Estates team. We maximise the surroundings by taking extremely good care of them again led by our brilliant team. When a guest is here, we want them to feel like they have entered a different world and I genuinely do think that’s how it feels when you come up our sweeping driveway. The whole estate looks effortlessly well-kept, but the reality is that it takes a huge amount of effort and dedication to keep it in such wonderful condition.

Which three words best describe Rockliffe Hall? 

Exceptional. Luxurious. Approachable

What’s your insider tip for a first-time visitor to Rockliffe Hall? 

You cannot visit Rockliffe Hall without indulging in a Spa Garden experience. The Spa Garden is very unique. Private and secluded, with an infinity pool, sauna, tepidarium and more and is the epitome of a luxury spa.

I would also recommend for the full experience you try the Tasting Menu with wine flight in the Orangery restaurant. It is simply sublime – rated as one of the top 10% restaurants in the UK with 3 AA rosettes, and a recent addition to the Michelin guide, it’s a must for food lovers!

And finally, not many people realise this, but we are only 2 hours and 20 minutes from London on the LNER Azuma, so very accessible for a weekend break.

Under your leadership, Rockliffe Hall has achieved many awards and accolades. Please tell us how you and your team continue to deliver such high standards. What do they mean for the hotel’s reputation and guest satisfaction? And does this add an extra level of pressure/expectation to your role?  

It is all about the culture. It is my job to make sure every team member is looked after, motivated, passionate and trained to the exacting standard that my executive team and I set out. From grooming standards, to how we pour of cup of tea, to how we make a bed, it is all in the details and every area must exceed our guests and team members’ expectations though the huge amount of training we do. It is relentless but if let our guard down for one minute that’s where standards start to drop, and I simply cannot allow that to happen. 

If we get everything right all of the time, the guests will be happy, and the awards will follow. 

Rockliffe Hall, is the North’s only 5 AA Red Star Golf and Spa resort and with such an established brand and prestigious reputation if / how does Rockliffe Hall contribute to the broader travel and tourism industry in the region? 

There is no doubt that Rockliffe Hall is in a unique position in the North East. The area we are situated in is not necessarily synonymous with luxury and so we have a huge opportunity to bring people to the area that may not otherwise have visited. We encourage our guests to explore the local area, feature the Tees Valley Visitor Guide in our rooms and public areas and partner with other local businesses such as Teesside Airport where we sponsor the airport lounge to drive awareness of Teesside as a destination for UK and international travel.

Since its transformation to a luxury hotel, with a spa and golf course, the estate continues to evolve, with new attractions and facilities regularly introduced. Can you share with us what else is in the pipeline? 

We are always evolving and looking to find opportunities for “firsts” so we are really excited that next month we will be the first place in the UK to launch FACE SPAce by Comfort Zone, one of our brand partners in the spa. FACE SPAce is a brand-new treatment concept, designed for visitors who may prefer a more social spa experience rather than going into one of our treatment rooms. FACE SPAce at Rockliffe Hall will be located in the Spa Boutique and offers an area outside of the traditional treatment room that allows guests to interact with their therapist and others around them. We are delighted to be the first to market with this in the UK and we’re excited to see how our guests respond! 

Rockliffe Hall is a POB (Pride of Britain) Hotel – a collection of the very best independent hotels across the British Isles. As both a hotelier and a guest what does it mean to be part of this collection? 

As a board member of PoB I am immensely proud to represent Rockliffe Hall as part of this collection of the very best independent hotels in the British Isles. Each of the PoB properties are unique and they genuinely are the Pride of Britain. From a guest perspective, the PoB brand is a marker of extremely high standards. It should serve to reassure you that the hotel you are visiting has been carefully vetted, ensuring it meets the criteria required to be accepted into this exclusive group. 

From a hotelier perspective, it is part of our job to talk to each other about standards and marketing initiatives as well as talking together about our challenges, and our wins! PoB gives us this opportunity and it really is a wonderful community.

Luxury is highly subjective – what does it mean to you? 

Luxury to me is a state of great comfort and elegance. In a resort of Rockliffe’s calibre everything has to be luxury across the board: the bed linen, the glassware, the carpet, even down to the towels in the bathrooms, nothing can be less than the best. Our guests expect the best, as they are paying for it and their expectations quite rightly are sky high. We need to exceed them on every occasion. 

Finally, what is your life motto?

I have two!

My work motto as my team will know is “come to work, do a good job, and go home, nothing more nothing less.” My expectations of the team are high of course, but all I ask is they do their best when they are at work, and then leave it at the door when they go home so that they also benefit from a positive work / life balance. We also give them all the support and training we can, so they can deliver world class hospitality.

My life motto is – don’t get stressed about it, it won’t change a thing, and in fact on most occasions it makes things worse. Be decisive, deal with the challenge, put it to bed and move on. In my role, I have to make the right decisions for the business quickly and so sitting worrying about it prolongs the problem and sometimes makes it worse. So, making prompt decisions is key. 

Discover more about Rockliffe Hall on their website and read our in-depth review here.

The post In Conversation With Jason Adams, Managing Director, at Rockliffe Hall Hotel appeared first on .

She grew up in a family that has been in the hotel industry, so her business path was easy to choose. Her love for the hotel industry came quite early. Through the family business, she learned everything that the hotel industry carries on with. She had a chance to get to know the good and bad sides of the business and admits that there is no other industry in which she would feel more herself, that’s why she devoted her education to the hotel sector.

Please describe a typical day for you if such a thing exists. 

My work day usually starts at 8 am, the first hours at the office are reserved for a staff briefing and daily meetings. Each day is filled with a work lunch and a lot of phone calls.

My day is mostly about decisions, lots of decision-making!

And what is the best part of your job? 

Definitely our team. The Prezident Palace team is built of really wonderful people who are all skillful professionals. We have become like a small family and one that I am extremely proud of.

Prezident Palace Belgrade Hotel pays great homage to the infamous royal couple Marie Antoinette and King Louis XVI, please tell us more about why and how this honour is executed throughout the hotel.

From the moment you enter the hotel, to the check-in at the reception, you will be greeted by reproductions of the most outstanding works of art from the period of the royal couple’s life.

The whole experience is enhanced with the finest pieces which you can find throughout the entire hotel, some of them are carefully selected at auctions from around the world. Marie Antoinette’s apartment is designed according to the model of her boudoir in the rustic Petit Trianon building near the Palace of Versailles and in apartments you can find personal belongings of the royal couple, for example, Marie Antoinette’s mirror, all that will enrich your experience and bring you closer to the period of the 16th century.

The interiors and soft furnishings are stunning and perfectly encapsulate the baroque period with most of the furniture designed specifically for the hotel – please tell us more about the journey to achieve this ambition.

The project itself was completed a couple of years ago, and we started its implementation seven years ago. The production of furniture took around five years and included design, selection of the finest and highest quality materials, creating handmade details, for example, specific techniques of gilding. Chandeliers are made with Swarovski crystals, at the reception you will find Brazilian granite, an Onyx wall and the finest Murano glass shelves. In cooperation with a well-known design house from Paris, we have truly achieved a unique hotel design that stands out on the Belgrade scene. We created it with a lot of love, effort and dedicated people.

There are many authentic exhibits around the hotel which helps to create a royal and glamorous ambience for guests. Please tell us more about this curated collection.

The biggest challenge was importing extremely valuable works of art from all over the world. Our team really gave themselves and truly committed themselves to visiting the world’s auctions and choosing unique pieces that contribute to the authenticity of the hotel’s royal story and the lifestyle of the royal couple Marie Antoinette and King Louis XVI.

The culinary experience at the Prezident Palace Hotel Belgrade, sets unique standards and brings world trends to the Belgrade gastro scene. How do you do this and what can guests expect from their dining experience?

Thank you, I’m glad if you said so. We like to provide our guests with a gourmet experience that they have not yet experienced. Our menu includes dishes that were served at a royal supper. All dishes are made according to recipes that have been preserved for centuries.

Certainly, our menu contains some classic dishes, but we still represent them with a unique Prezident signature. The Chef committed a lot of time to creating each dish, he carefully selected each ingredient and made the finest combinations of aromas and spices. It is really important to accent that most of the ingredients are from organic farms of the highest quality. We tried to make the entire offering top quality, from the selection of wine, drinks, and organic coffee to the ingredients used in the preparation of dishes.

The desserts are a perfect display of our kitchen team’s creativity, and we are really proud of our sweet selection. You can find some classics at breakfast time, such as Crêpes Suzette, to the A la carte offering with Prezident signature and the finest combination of tastes.

Is there a typical Prezident Palace Belgrade guest? If so, please describe them!

I cannot classify all our guests in the same category. But I can tell that our guests are people who clearly know what they want. They are looking for a warm, intimate, authentic place to stay and enjoy.

Which three words best describe Prezident Palace Hotel Belgrade? 

Authenticity, tasty-food, and historicalness.

Please share an insider’s tip for first-time guests at the hotel.

If you need peace and quiet with fresh air you will find it on the 10th floor, and while you are there, you should try the hotel’s signature dessert Prezident Kruna.

The luxury travel sector continually evolves, are there any trends that have had a big impact on your offering and what do you think the next five years hold for the luxury hospitality sector? 

We do our best to follow world trends and client’s needs, and with this I truly believe that our offering will always be recognisable to the guests.

Luxury is highly subjective, what does it mean to you personally? 

Quality. Splendid customer service with a personal-oriented experience.

Finally, what is your life motto? If you have one. 

Sometimes you win and sometimes you learn.

Discover more about the Prezident Palace Hotel Belgrade here.

The post In Conversation With Kristina Bošnjak, General Manager of the Prezident Hotels Group appeared first on .

We recently met with Chef Kei, in Paris, at the launch of the Johnnie Walker Blue Label Elusive Umami. Read our interview with him to learn more about his career, Michelin myths and his recent collaboration with Johnnie Walker to create the Blue Label Elusive Umami.

Your parents are both chefs. Was it always thought that you would also follow this path?

No, not at all. I was never pressured into choosing this career; I just fell in love with it on my own.

You decided that French cuisine was your calling at a young age. What appealed to you in French cuisine?

Honestly, it was the chef’s whites!! I watched a documentary about Alain Chapel (who was also awarded 3 Michelin stars in his restaurant) and was impressed by the class and intelligence of this chef. He was very inspiring.

Please describe a typical day for you – if such a thing exists.

I go to the restaurant at 10 a.m. every morning and I have meetings with suppliers or with my restaurant team. I have a light lunch at 11:30 then I am in the kitchen checking the seasonings of the sauces for lunch service. I like to thank each customer in person after lunch service then it’s more meetings until 5 p.m., followed by downtime before the dinner service. I like to have dinner with my team and it’s a chance to do our pre-service briefing. I close the restaurant myself after the last customer leaves around 00:30.

What part of your job do you enjoy the most and the least?

Without a doubt, I love the creative aspect of my work.

I wouldn’t say it’s my least favourite part of my job, but the hardest part of the job is trying to please everyone who comes to Restaurant KEI. Some guests are coming for the first time, and others are regulars so the challenge then is to ensure that the food and the overall experience meet their expectations every time.

And what has been your greatest professional achievement to date?

My greatest success is Restaurant KEI and everything that entails! I am grateful for my committed employees who have been at my side for several years, the loyal collaborations with my suppliers and of course, my customers who appreciate my cuisine.

Restaurant KEI, your restaurant in Paris, has obtained three Michelin stars. How can you maintain your level of excellence and continue to innovate in such a competitive and demanding sector?

Michelin stars are awarded for the work you have done in the previous year, so for me it’s not about protecting and maintaining the star, rather it’s about starting from scratch – every year I must throw myself into it and seize the opportunity to be worthy of the stars.

Tell us more about what excited you most about working with Johnnie Walker.

The opportunity to create a blended whisky was extremely exciting: a blend allowed us to experiment with many different complementary flavours. It was a pleasure to have the trust and freedom to work with Emma (Walker) to find the ideal blend. Johnnie Walker Blue Label is known for its marine aromas and its smoky notes. With Johnnie Walker Blue Label Elusive Umami we wanted to bring the same smoky notes with the addition of what I would call “mountain aromas”. This balanced blend has subtle notes of caramel, apple, peach, and red fruits with a depth that lingers, each sip providing a unique tasting experience.

Is whisky a difficult spirit to work with, especially with your cooking style?

Yes, it’s a difficult drink to pair with food ingredients. It is difficult to work with any type of alcohol that is resistant to a certain temperature. This challenge required careful consideration and a lot of consideration.

How did you go about creating a menu to complement this new whisky blend? 

Emma (Walker) and I worked closely on creating the final blend and through this process, I began to narrow down the main flavours I wanted to have in my menu. Then I asked my teams what dishes they would enjoy with a glass of whisky. Gathering this feedback helped me to create a menu that works perfectly with the blend but also with my style of cuisine. I refined and refined and refined to get to the final menu.

The Johnnie Walker brand is known for its progress, embodied in the “striding man” and the motto  “keep walking”. How does the philosophy of progress resonate with you, both personally and professionally?

This motto actually applies to me in every aspect of my life, both personally and professionally. No one knows what life has in store. When faced with any challenge we have to know how to react and continue to move forward and – as I often say – look even further.

Johnnie Walker actively works to dispel traditional myths about drinking whisky and emphasises that the right way to drink it is, however, one likes it! How do you drink your whisky?

I always compare whiskies to the noblest ‘’eaux-de-vie’’ (brandies). A whisky can definitely be on par with a cognac or an Armagnac on a digestive menu to conclude a good lunch or dinner.

On that note, do you think there are any “myths” around Michelin-star restaurants and if so, which would you most like to dispel?

This is not really a myth but rather a perception. In the past, it was considered that a Michelin star was only awarded based on a political agenda or to those who were part of a “network”. Fortunately, this perception is no longer a reality.

Our philosophy at Restaurant KEI is to treat every customer as our best ambassador, everyone is a VIP and we strive to give everyone the best experience. If we keep on adopting this approach, we will continue to deliver excellence.

Luxury is very subjective – what does it mean to you?

Luxury has a different meaning to everyone, for me it means the ability to offer an experience and an emotional connection that can only be experienced at a certain moment in time.

What is your life motto?

‘’Go further’’

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In this Q&A Tim shares his own experiences along with trends and insights from the world of superyachts. Read on to learn more.

TJB Super Yachts has chartered over 2,500 superyachts in its 10 years of business – Can you share information about life as a London superyacht broker?

I travel frequently to our offices in Capri, Stockholm, Holland, Australia, Palm Beach and Barcelona as well as for client yacht embarkations and the annual yacht shows around the world. So when back in London HQ, I spend as much time with the team as possible – from reviewing company goals and expansion plans, to assessing the latest superyachts to market, and innovating new and inspiring charter itineraries for our clients. No two days are the same and the week always involves a few social activities such as team lunches and industry events.

How have ultra-high net worth trends evolved in recent years?

With a new billionaire created every 17 hours, we’re seeing more ultra-high net worth individuals venture into the yacht charter space for both leisure and business, and therefore a substantial growth in first-time superyacht charterers, which is creating an exciting new market for us. A first-time client can explore the TJB Super Yachts’ portfolio on our new website, fill in a preference form and speak to a broker who will get to know the client and guide them through the process in a non-intimidating way.

In the remote working age, an increasing number of superyacht owners have been spending time onboard the vessels for work – a confidential, remote space with no distractions! In line with this, there has been a rise in demand for up-to-date technology on yachts – ensuring a business can be run seamlessly from anywhere on the water.

Since the pandemic, there’s been a renewed interest in multigenerational travel amongst the ultra-high net worth set seeking long-lasting and unique memories with the whole family. The superyacht allows the family complete privacy and exclusivity and presents an opportunity to create once-in-a-lifetime experiences that would be impossible on land.

There’s been a rise in interest for adventure travel and trips further afield on explorer yachts from the younger generation. Millennials are seeking real-world experiences and opportunities to learn during their travels. They no longer seek the same opulent and obvious displays of affluence that generations before them craved onboard a yacht.

TJB Super Yachts has explored 27 countries since launch – What are the top 2023 charter destinations?

TJB Super Yachts’ top charter destinations are Greece, Italy, France, Croatia and the Bahamas – with Greece leading for the second year in a row. This is unsurprising given the breathtaking Mediterranean scenery and diversity of coves to explore. However, we’re seeing younger first-time charterers and adventure seekers express interest in more unusual, less-travelled charter destinations such as Antarctica and Raja Ampat, Southeast Asia. These archipelagos offer unrivalled views, world-class diving or sightseeing opportunities, very little tourism and incredible unspoilt natural scenery.

TJB Super Yachts is a boutique brokerage, what is the approach you take to yacht brokering?

Our company philosophy is “Boutique is better” – as an independent brokerage, we have an unbiased and personal approach to everything we do. The brokers are with our clients (virtually) every step of the journey to guarantee a smooth charter and ensure all the requests are met. They also fly out for each yacht embarkation to make sure the client is happy and well-settled onboard. The TJB Super Yachts team has access to over 80% of yachts on the water via a CRM database, which offers us exclusive access to a number of yachts that are not listed elsewhere.

Luxury is highly subjective – What does it mean to you?

To be in possession of a unique item, a ‘one of one’ is the highest form of luxury for me. These items are so special because they’re completely custom-built and no one else will ever have it. A great example of this is superyacht ARTEFACT, a custom-built superyacht with an incredible unprecedented floor-to-ceiling glass central section, innovative power generation technologies and digital power management – it’s also one of the first superyachts to meet IMO Tier III emissions regulations.

Having said this, a clear horizon on a calm day, sailing my boat around Hayling Island will always bring me more joy than any luxury item!

What is your life motto?

“Here for a good time, not a long time.”

The post In Conversation With Tim Johnson Founder of TJB Super Yachts appeared first on .

The Evolution of Luxury Private Accommodation

In recent years, luxury travel has evolved due to changing societal norms, technological advancements, and a growing emphasis on authenticity. Those that operate in the luxury vacation sector, such as luxury private accommodation companies, have had to evolve alongside these trends and changes to suit their client’s changing needs and tastes. Despite global events causing a cost-of-living crisis, luxury vacation rentals continue to grow in popularity amongst the super-rich, and the global luxury travel sector is expected to be valued at $82 billion by 2032.

The concept of ‘luxury’ has shifted from pure opulence to a more holistic and experiential offering. However, it remains that luxury travellers are also expecting quality that equals that of world-class hotels from private accommodation, and the standard of service climbs higher year after year. Furthermore, because working practices have become more remote since the pandemic, those that can afford to travel often are choosing private rentals for even lengthier vacations, with the length of stay rising by eight percent in 2022 alone. 

Let’s take a look at some of the travel trends that have evolved over recent years and how these trends have affected the luxury private accommodation sector.

A Shift Towards Authenticity

In the past, luxury travel was synonymous with opulence, exclusivity, and extravagance. As societal values have evolved, so has the definition of luxury. In recent years, there has been a shift away from materialism towards experiences. Instead of compartmentalised luxury, the focus has shifted towards creating memories and stories that will last a lifetime. 

Authenticity is also a key consideration, and the need for autonomy and privacy has also increased, especially amongst well-known or high-profile clients. Therefore, luxury private accommodation is a perfect option for UHNW individuals who still want hotel-quality service whilst maintaining total privacy. Luxury Private Accommodation includes properties such as villas, chalets and apartments. 

The concept of ‘Villa Agencies’ began in a formal way in the 1980s, when the owners of independent luxury private accommodation began to market their properties through 3rd party agents. Among the first of these agencies include Wimco in 1983, Hostedvillas in 1995 and Fivestargreece, Dynamiclives and Suncabo in 2000. All aforementioned agencies are still as popular as ever. Luxury villa holidays have always been popular in Europe, with the most visited destinations being Italy, Spain, France, and Greece. In North America, the most popular luxury villa destinations continue to be in Mexico, specifically Punta Mita, Cabo San Lucas and Tulum.  

Experiential Luxury: The Modern Standard

The 21st century has ushered in a new era of luxury travel defined by experiences rather than possessions. Today’s luxury travellers value personal growth, cultural immersion, and the opportunity to connect with both the environment and local communities. They also want to stay in unique locations (read our review of La Casa Cosme Palacio). This has led to a rise in ‘experiential travel’, where the experience of staying in truly unique properties is of unlimited value. Private accommodation located in sublime locations, such as nestled in the rolling hills of Tuscany, or a villa clinging to the cliffs of Ibiza, for example, are unique enough to wow and entice modern luxury travellers. 

Wellness and Mindfulness

Luxury travellers are increasingly prioritising their physical and mental well-being, even when on vacation. A trip away is now another opportunity to continue their wellness journey, a particularly prevalent trend since the COVID-19 pandemic. Private rentals with spas and gyms have proven to be increasingly popular and these amenities are now considered as standard. Access to outside contractors who can provide exclusive services such as beauty treatments, massages and even fitness training are also requested frequently. The focus is on relaxation, rejuvenation, and achieving a sense of balance amidst the stresses of modern life.

Culinary and Cultural Immersion

Luxury travellers have developed a refined palate for authenticity, leading to popularity in culinary and cultural experiences, and stylish private accommodation that blends seamlessly into its surroundings. As opposed to simply relocating somewhere for a short stay, luxury travellers want to truly immerse themselves in local culture for extended periods. Adventures involving local cuisine, wine tasting (we recommend wine tasting at Bodegas Can Rich in Ibiza), and cooking classes are considered valuable components of a luxury trip. Properties with interior and exterior design that echo the charms of the local culture have proven to be continuously popular. 

Sustainable Luxury

With growing environmental awareness, luxury travel has evolved to embrace sustainability and many private rental companies and property owners are aware that the planet is at the forefront of many guest’s minds. Eco-friendly accommodations, carbon-neutral transportation, and responsible tourism practices have become essential to the luxury experience. This trend reflects a broader commitment to preserving the world’s natural and cultural heritage. Property managers should take time to consider the overall environmental impact of their property whether in terms of the materials used throughout or even simply the toiletries they place in guests’ bathrooms. Qalia is the first responsible tourism standard for conscious luxury in the luxury vacation rental market. They provide the framework for a solid foundation for luxury rental organizations and properties to implement responsible sustainability practices into their operations.

Technology’s Role in Shaping Luxury Travel

The rise of the internet, social media, and phone apps has democratised access to information and transformed the way people plan, book, and share their experiences when travelling. However, it remains true that many UHNW clients prefer to book directly via a trusted agent or Property Manager. Additionally, innovations in transportation, such as private jets (Netjets) and Superyachts, have redefined convenience and exclusivity for luxury travellers, adapting the way that UHNW clients reach their destinations.

Social media has a large part to play in terms of which destinations, resorts, experiences and restaurants ‘trend’ amongst travellers. For property managers, having their property deemed as ‘Instagrammable’ is the ultimate boost for business. However, this in turn can be detrimental to the exclusivity and privacy offered at many properties, a double-edged sword of sorts. 

The Future of Luxury Private Accommodation

In conclusion, the modern luxury traveller seeks meaningful connections, cultural understanding, and personal growth, all while minimising their impact on the planet. As we forge ahead, what is offered by Luxury Private Accommodation operators will undoubtedly continue to evolve, driven by changing values, technological advancements, and an ever-expanding world of possibilities.

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Read our fascinating interview to discover more about his approach to maintaining optimal health. 

How / what first sparked your interest in the Chenot Method?

The Chenot Method® was very interesting to me because there was a defined, well framed methodology focusing on ageing in the sense of prevention rather than cure. Back then ageing was not seen as a medical condition so the Chenot Method® was advanced in its focus on health instead of disease. Now we see ageing as a condition that affects all of us.  

And how did your involvement with the Chenot Group evolve?

I joined Chenot 10 years ago as Scientific Director. I was fortunate to work closely with Henri Chenot to help him develop the Chenot Palace concept and the programmes we offer today. While the principles of the Chenot Method® are the same as those first developed by Henri in the 70s, I have worked to ensure that everything we do today is backed up by the latest scientific research. I feel very humbled to have taken the reins from Henri, and to be able to continue to develop his vision for optimal health.  

Your current role is fundamental to the continued development of the brand within the health wellness sector. Please tell us more about how you have positioned Chenot Palace Weggis as a leading health and wellness retreat. 

Our differentiation is that at Chenot we have built our success around a concept (the Chenot Method®) with a scientific background and holistic approach to wellness, combining precision medicine, Traditional Chinese healing and luxury hospitality. The fundamentals of what we do are quite simple: We are aiming to restore our body’s natural ability to heal itself from within. 

And how will you continue to maintain this position and differentiate from other wellness retreats?

What differentiates us from other retreats is that we are focused on promoting health, we focus on prevention rather than cure. Our aim is to unlock the potential of your body, to improve functionality and help you become the healthiest version of yourself. Our Method is also continually evolving, backed by the latest science and newly available treatments.

What can a client expect from the award-winning programmes at Chenot Palace Weggis? 

Clients come to Chenot for a total reset – we look at their body and health as a system of interconnected parts, we clean it and re-energise it so they leave ready to perform better and reach optimal health.

Do these programmes differ from retreat to retreat? For example, does the geographical location have any influence? 

Wherever you decide to experience Chenot the same principles underpin our approach to health wellness. Geographical location does not play a major role, the key difference is the level of flexibility and intensity of the experience. Our Chenot Palace resorts are next generation health wellness retreats, the Chenot Espace resorts offer a more flexible approach to the Chenot Method® and the Chenot Spas provide an introduction to our approach to health wellness with the possibility of a la carte treatments. 

With medical and technological advances, people are living longer than ever before. Do you think we (the human race) are prepared for greater longevity? How can we better prepare ourselves to lead a fully active and fulfilling life at any age?

A key problem we face as a society when seeking to lead fully active lives in our later years, is our attitude towards health. Western medicine has always been designed around sickness, not health. We need a mindset shift which seeks to promote health rather than address symptoms.

Do you believe that people should ‘grow old gracefully’?

What does it mean to grow old gracefully? Does this mean accepting that as time passes we inevitably experience a decline in function, leading to disease? I’d prefer people to grow older healthily – respect and support their natural biological functions, promote recovery and enjoy social connections and, of course, a sense of purpose.

A scientific personalised wellness programme is a truly unique experience, something that is highly sought after in the luxury market. How have you seen demands evolve? And what are your predictions for the next five years within this sector?

There is a growing trend to know more about real time health status, and people are increasingly turning to innovative technologies and devices to gain valuable insights into their bodies.

One of the most exciting developments that helps to determine the biological ageing status is the launch of the Chenot Molecular Lab for Optimal Living. Here we can quantify the relative expression of important genes associated with the presence of silent inflammation, oxidative stress, hormonal imbalance, structural integrity of connective tissue and biological ageing – we can see whether these genes are turned ‘on’ or ‘off’ and to what degree. This innovation addresses another current trend – personalisation of wellness offerings. Only 20% of your health is predetermined by your genetic makeup, whereas 80% is determined by your lifestyle which is why knowing the expression of genes is important. After the test, we are able to prescribe an effective personalised treatment plan to downregulate undesirable gene activity and optimise health.

Luxury is highly subjective – what does it mean to you? 

Our health is invaluable because without it, all the wealth and luxury items in the world lose their value and meaning. Good health allows us to lead fulfilling lives, it enables us to enjoy meaningful relationships amongst many other things. Health also impacts our mental well-being, productivity, and overall quality of life. Taking care and control of your own health is luxury in itself.

What is your life motto? If you have one. 

Stop ageing, start living.

The post In Conversation With Dr. George Gaitanos, Chief Operating and Scientific Officer, Chenot Group appeared first on .

The team behind Émigré are both personally and professionally experienced, being seasoned business travellers themselves and having accrued technical and tailoring expertise at brands including The North Face, Ralph Lauren, Lands’ End, and Crafted Goods.

In this Q&A we meet Tim Sedo (CMO), and Ralph Thoma (CEO) who tell us more about the Émigré vision and the journey for this innovative brand so far.

Ralph, please tell us about the lightbulb moment and how you set about making your vision a reality.

(Ralph) Back in 2018, I owned a bag brand called “Crafted Goods” that specialised in mid-priced military-inspired bags with a Japanese streetwear aesthetic. Recognising a gap in the market for premium bags targeting business travellers, I collaborated with my design partner, Thanh Trinh, to create an elevated collection. The success of this “ultimate” line confirmed the potential for a new brand in that space, leading to the birth of Émigré.

However, just as we were preparing to launch the brand, the pandemic struck, halting travel worldwide. Despite the immense challenges we faced, I remained steadfast in my belief in our brand, knowing that business and personal travel would eventually resume again.

Beyond the obvious business opportunities, there is a deeply personal and meaningful motivation behind the creation of Émigré. My late father, a high-ranking executive at a large US multinational, dedicated his life to constant travel, spending half of the year on planes. Reflecting on his life and legacy after his passing in 2019, I realised how profoundly his journey influenced my own. While I may not spend half the year travelling like him (thankfully!), my experiences studying and working across all five continents over the past three decades have shaped me, and Émigré will certainly continue to keep me on the move for many more years to come.

Tim, from building a network of skateboard shops across China and Shanghai while doing a PhD in Late Imperial Chinese History to your current role as CMO is quite a big change. Please share with us how you made this transition.

(Tim) It’s a long and winding journey, but at its core, it highlights the significance of embracing new opportunities, fostering friendships, and pursuing multiple passions simultaneously. With China at the heart of my dual career, I went to Mainland China and embarked on my PhD studies in Chinese history in 2001, whilst also immersing myself in the vibrant skate scene. This led to establishing ‘Original Heads,’ a youth culture marketing and consulting agency based in Shanghai, bridging the gap between local shops and global brands.

In 2015, I left the comfort of my academic position and ventured into the marketing world, thanks to my network’s introduction to The North Face APAC team in Hong Kong. It was a risk my hiring managers took on me as a “rogue marketer”, and I will forever be grateful for that. While navigating a steep learning curve, I eventually found my footing within the VF Group ranks, holding roles in both APAC and Global offices. During those years I had the opportunity to develop a separate lifestyle-focused vertical within the brand, delving into design and product, merchandising strategy, and retail development.

Joining forces with Ralph and being part of the Émigré brand allowed me to merge my diverse worlds. Ralph’s unwavering vision and refined, intellectual approach impressed me, and collaborating with a talented team of industry veterans to create something new and high-quality has been fulfilling. Two years later, I take enormous pride in our accomplishments.

To this day, many former academic colleagues seek my advice on transitioning out of academia, but I acknowledge that it’s not a conventional path and may not be suitable for everyone. For me, it involved a mix of luck, timing, and the right people vouching for me at the right time. I’ve also learned the value of nurturing diverse interests, as well as the value of friendships and mentors, gained along the way.

And what does a typical day for you involve – if such a thing exists?

(Tim) We are a small team operating across multiple geographies, functioning within a relatively flat organisational structure. With everyone actively involved, we thrive in a dynamic work environment that is “all-hands-on-deck” all the time. I love it though as this setup gives us the chance to contribute significantly to the product and brand across all functions, from initial concept to the end consumer.

However, the nature of a dispersed organisation presents its challenges, particularly when managing different time zones. However, we have devised a seamless hand-off system, ensuring a continuous workflow as one person’s workday transitions to  another’s, enabling our streamlined team to remain highly productive around the clock. Nevertheless, in-person meetings remain unparalleled for maximum productivity.

​​The Émigré product is a fusion of innovative outdoor wear with sharp, contemporary business style. Please tell us more about the design process and how the integration of these two different approaches merge.

(Tim) Our design approach originated from a simple question: Why do traditional men’s work and travel bags typically consist of heavy leather with limited performance? Could we create something equally elegant by incorporating 50 years of material and design innovation from the outdoor industry to make lighter, more performance-driven products? After developing a new proprietary outer shell fabric and rethinking work and travel bags in a more contemporary way, we found the answer was yes.

This success paved the way for our broader design principles, where function and style carry equal importance. We thoroughly assess the needs and experiences of today’s travelling professionals, considering the wearer, occasion, and journey, spanning from daily commutes to long-distance travels. Each Émigré product boasts travel-specific features that address common travel-related challenges, such as lightweight construction with versatile carrying options, multiple compartments with concealed zippers to keep items secure, and breathable, stretchable materials for comfort during extended journeys.

On the style front, we cater to the preferences of our consumers by offering a sleek and minimalist aesthetic across bags, apparel, and accessories. Our range is thoughtfully designed to be “mix-and-matchable”, allowing for effortless coordination across meetings, climates, and destinations.

Describe a typical Émigré customer and how Émigré fits into their life.

(Tim) Our target consumer is a global, travelling professional who embodies optimism, dynamism, cultural curiosity, technical proficiency, ambition, creativity, organisation, networking skills, and a caring, empathetic nature. Above all, they are travel pro’s who travel for work and love the inspiration and opportunities that this creates in their personal and professional lives. Whether self-employed, working for a large corporation, or part of a startup, they navigate various geographies and formal and casual settings, necessitating a versatile and contemporary wardrobe that blends seamlessly and suits their individual style, without being overly ‘trendy’ or overtly ‘technical’.

This is where Émigré steps in—a meticulously curated collection designed for “mix-and-match” versatility, catering to different usage, style, and temperature scenarios. Our aim is to provide a hassle-free solution that effortlessly accommodates their specific needs, enabling them to travel sharp and work smart with efficiency, free from distractions.

Recycled and natural materials are a key feature within your collection, please tell us more about Émigré’s focus on sustainability.

(Ralph) Wherever possible, we prioritise using recycled and/or natural materials that are supported by internationally recognized certifications in crafting our goods. However, we firmly believe that the most sustainable products are those that stand the test of time, which is why our focus is on producing high-quality, long-lasting items.

According to recent reports, 95% of luxury brands enjoyed a positive compound annual growth rate in 2022 and are set to see continued growth into 2023, what are the key trends you expect to see within the luxury retail sector in the next few years?

(Tim) First and foremost, at Émigré, we position our brand as a premium offering rather than a ‘luxury’ brand. For us, premium represents our customers’ willingness to invest in our goods, service, and experience due to their exceptional quality. Luxury, on the other hand, has traditionally been associated with wealth, status, and exclusivity. Émigré prides itself on being an inclusive and accessible brand, operating outside the confines of traditional luxury.

With that said, I personally find it intriguing to observe how the meaning, codes, and status associated with ‘luxury’ are evolving as the category expands rapidly (driven by younger customers, emerging markets, increased online sales channels, the growth of the secondary market, the emergence of new brands, a wider stylistic aperture etc.). The title of ‘luxury’ may be losing its significance, as evidenced by the recent shift towards the Quiet Luxury trend, with more people focusing on overall style and exploring a mix of high and low fashion rather than solely pursuing status symbols.

And how will you continue to ensure Émigré stands out in the marketplace?

Firstly, we focus on how we communicate and ensure that our brand is consistently represented across various customer touchpoints. The business travel segment has often been depicted using clichés such as suits, ties, and exclusive lounges, but the reality is that our dressing and working styles have undergone significant changes, even before the pandemic. Secondly, we aim to provide a cohesive and integrated product range that includes bags, accessories, and apparel, offering a unified and harmonious experience for our customers.

A core aspect of your international marketing strategy are global collaborations, how are these currently playing out and what is in the pipeline?

(Tim) In a market saturated with frequent product collaborations and often underwhelming  ‘hype’ product drops, I believe that customers are seeking more than just another item to collect. They desire a brand that seamlessly integrates into their daily lives and holds meaning and utility. As a result, we prioritise partnerships with trusted and premium entities that already exist within our customers’ travel ecosystem.

Our focus lies in cultivating long-term collaborations with global hotel chains, airlines, members clubs, gyms, and more. This is important to us as it encapsulates the essence of travelling well – discovering new places, people, and cultures, building networks, and nurturing new connections. While some straightforward product-to-product collaborations can add excitement, they are not the core of our approach. We have some exciting projects in the pipeline, so stay tuned.

Premium is highly subjective. What does it mean to you and why?

(Ralph) For me, the term “premium” is closely tied to the quality of our products. We consistently seek out the finest materials and adhere to the highest manufacturing standards to ensure our goods have an extended lifespan.

Finally, what is your life motto?

(Ralph) “Live life fully in the present!

(Tim) “A long way to go.”  It may sound a bit dour to some, but it reminds me that there is always more to do, see, experience and learn. Nothing is ever truly complete. In fact, I believe in this sentiment so strongly that I even have it tattooed on my body!

The post In Conversation With Ralph Thoma & Tim Sedo The Team Behind Émigré Premium Travelwear appeared first on .

Please tell us more about how you started your career in this sector.

I started about 19 years ago assisting a colleague booking Russian oligarch clients into very high-end chalets in the Swiss and French Alps. Within a year, I took the business over and expanded internationally. Once “global”, clients started offering their homes for me to manage and rent on their behalf, and my homeowners started booking their stays at my growing inventory of properties. Since they were of the same social economic status, the property standards and budgets were a perfect match, which resulted in my company growing very fast.

And, so far, what have been the highs and lows of building a successful business?

A good example may include the 2008/09 recession which gave me an opportunity to “re-set” the business. Whilst my competitors (very few at that time) reduced their prices, a couple even temporarily closed shop, I actually increased prices – a bold move I know, but I also knew that the UHNW and billionaire clientele would not change the way they travelled, even as they lost some of their wealth. This pigeon-holed me to the very top end, bringing my average weekly bookings to over US $142,000.

Covid provided me another re-look at the industry and thus Sirreti was born shortly thereafter.

Describe a typical day – if such a thing exists.

We have been able to build a great team at Sirreti, including two social media managers, a small team of writers, a graphic designer, an administrative support and an entire data team – so I have some great coverage from some very experienced people. This allows me time on a daily basis to connect with our data team regarding Sirreti Insights, (our industry report on luxury private accommodations), speak with potential new members, communicate with members, and business planning for Sirreti for the mid and long term. I also have more time to accept speaking engagements and moderate industry panel discussions which I have done throughout Europe this year.

Sirreti should not be confused with booking platforms. It’s an association whose members include luxury travel agents, celebrity managers and others who book private accommodations for the very high net worth and (those with a net worth of $5M – $30M) and the ultra-high-net-worth (those whose net worth exceeds $30+ million). What criteria must your members meet to be part of the Sirreti community?

We have several categories of membership including owners of luxury properties who wish to rent their homes, property management companies, villa agencies and of course those you have mentioned, the travel agents and other 3rd parties who book the homes. In all categories of membership, we have an extensive application form and often we ask for industry or client references. We in fact, unfortunately turn down more member applications than we accept. Travel agents must provide some information that they indeed have the clientele for our property, property manager and villa agency members. For properties, we firstly establish the locations of the property(s), then the physical characteristics, the service standards and the price point.

Your members’ properties cover 20 different territories, are there any locations you don’t yet have a presence but would like to?

We would like to have more members from the Caribbean, South America and South East Asia.

And what is your strategy for entering new markets?

So far, we have been lucky and have been able to expand by word of mouth. Although our sector is growing very fast, it’s still small compared to other niches in the luxury travel industry, and people talk.

You have a deep passion for the industry and a wealth of insight into traveller behaviours – what are the key observations you’ve noted about the target audience who rent uber luxury villas?

The “uber luxury properties”, those in the US $100K a week or more, are still often rented by successful business professionals and their families. One trend we have been noticing is the growth in younger renters, very young in fact, in the 25+ range, mostly from the US.

What is your key piece of advice for new investors in the luxury holiday home market?

Choose your location wisely. Just because you happen to like a destination, it doesn’t mean that is where the bookings are. A couple of very successful investor – operators come to mind: littleharbourestates.com which are three luxury vacation rentals in Anguilla and luxuryincapri.it and luxuryincortina.it are two luxury vacation rentals in Italy whose owners are building at least two more, ultimately building some great brand value.

Sirreti Insights is an industry first and is currently being compiled, due to be released in the fourth quarter of 2023. Please tell us more about this invaluable report.

Sirreti Insights will be the sector’s first report on global luxury private accommodations. Our goal has been to “undercover the data behind the wealthy guest”. Our data team has been at it for almost a year now, gathering information as to what the very-high net worth and ultra-high net worth want in terms of location, style, size, amenities and services in a luxury villa or chalet rental. We also undercover how often they stay in luxury private accommodations vs hotels, how they book it, what form of transportation they use, where they come from, their ages, and how they made their wealth. We also report on third-party bookers, be it luxury travel agents, celebrity managers, personal assistants, lifestyle membership companies and family offices.

And are you able to share any snippets from the research for the insights report so far?

As mentioned earlier, the growth is in younger renters, very young in fact, in the 25+ range, mostly from the US.
Almost 80% book their luxury villa or chalet stay through a third party.

In terms of how they made they accrued their wealth; we know that approximately 77% of the VHNW and the UHNW that stay in luxury private accommodations are self-made.

Luxury is highly subjective – what does it mean to you?

Freedom, quality, comfort, safety and earned.

Finally, what is your life motto?

Be good to others, the earth, and yourself

The post In Conversation With Wolf Worster CEO of Sirreti appeared first on .

Please tell us more about where / how your love of sport, and in particular golf, developed.

It really started through my uncle, who luckily for us was living in one of the properties across from the Gleneagles estate in Scotland. He is a keen golfer and so this was a dream destination for a young girl starting to take up golf. Over the years, we spent lots of family holidays up there and I got the golf bug! I also fell in love with Scotland. As a teenager, I was already playing high-level national tennis for Yorkshire County. Golf requires good coordination, so it was easy for me to add golf to my sporting interests alongside tennis. It is also very addictive, so I would go to Scotland as often as I could and play. Later on, I got a summer job at Gleneagles and got more and more into the game. When I was 15, I was injured playing tennis and gradually came to realise that golf could replace tennis in my life, which eventually I could no longer play at a competitive level.

Not many people are able to combine their passion with their profession – which you have successfully done in different capacities, from a well-reputed sports commentator to a successful business owner and a golf ambassador. Please tell us more about your professional journey so far.

When my tennis career finally ended, I was actually on a tennis scholarship in the States. So, I thought, what is the next best thing for me? I decided on the media, which turned out to be an amazing career choice. I started off writing for my university newspaper in the States and that was pretty much the start it. Having had work experience at Sky and the BBC, after university I got a job at the football channel Manchester United TV. The next few years were spent building my career in the sporting world, working firstly for the BBC in the Midlands and then Setanta, where I learned a lot about the game of golf. Finally, I moved to Sky News to cover sports and then Sky Sports to cover golf. The media is a very competitive, challenging industry but I made it my goal and worked my way up to achieve my dream. I’ve now been at Sky Sports for 11 years on the golf team.

Ross met you on a recent trip to Quinta do Lago, an exclusive destination and golfers’ haven. How long have you been visiting the resort and how has it evolved over the years?

As a big golf destination I’ve been going to the Algarve for the last 15-20 years on work assignments and tv shoots, mainly to the neighbouring resort of Vilamoura, but in recent years I found Quinta do Lago and began spending more and more time there. For me, Quinta do Lago really stands out from any other destination – first and foremost as a great destination for golfers, but secondly, because I love Portugal, and the Portuguese people are exceptionally friendly and courteous. Quinta do Lago has a reputation as being a very exclusive resort full of lovely restaurants and places to go, but it is also welcoming and very much a family destination. So now that I’m a mum, it’s even more special to me.

I would say that the quality of its offer and levels of service have increased year on year. It’s very lively and from a lifestyle perspective, I can do lots of the recreational things I love such as paddleboarding, padel tennis – which I’ve really got into – swimming and bike riding. If you enjoy sports and fitness, The Campus is unbeatable. The range and quality of its restaurants have also made it the go-to place in the Algarve. Quinta do Lago isn’t gated but it feels like it is. I really don’t think there is anywhere like it in the world.

Quinta do Lago boasts multiple courses which are among the best in Europe, and are complemented by world-class golf facilities – tell us more about the golf scene here and please share your top tip for a first-time visitor to Quinta do Lago?

There are five courses in Quinta do Lago, three of which are owned and managed by the Quinta do Lago resort. Laranjal is a ten-minute drive from the resort, very picturesque and surrounded by pretty orange trees. The North and South courses, which are the most famous, are right in the hub of Quinta do Lago. When you play on the North and South courses it feels very exclusive and special as you are unbelievably central with parking just over the road from the courses, and a beautiful Clubhouse to relax in when you’ve finished playing. Both the North and South courses are beautiful, undulating courses to play with fabulous houses to look at on both courses, but for me the South course is just that bit harder and so more of a personal challenge.

As a top tip, I would highly recommend lunch at one of my absolute favourites, Casa do Lago, followed by an afternoon on the beach beds by the Lake. The Shack is a great beach bar and provides a full drinks service at your bed. You can then either spend the afternoon lazing around or find time for some water sports and one of my favourite activities which is padel boarding, followed by a couple of cocktails. Or take a bicycle ride or walk following the nature trails of the Ria Formosa Natural Park along the boardwalks. Whatever you choose, I guarantee it will give you a complete sense of calm.

One Green Way, is a new and exceptional luxury residential development in the exclusive resort, please tell us more about the development and your role as an ambassador.

One Green Way is a new luxury residential gated development comprising 89 contemporary Mediterranean-style residences, due to be completed in 2024. As the last significant development in Quinta do Lago, it is attracting a lot of interest among buyers and investors. Situated near the amenities of Quinta Shopping and on the 12th hole of the North course, the location is hard to beat, and once it’s finished the whole development will be beautifully landscaped with mature Mediterranean mature planting, lots of shady trees and a magnificent water feature.

The residences have been designed by a very well-known local architect with a lot of experience of working in Quinta do Lago to make the most of the Algarve’s wonderfully sunny climate and let in the maximum amount of light. Indoor-outdoor living is a big feature of all the properties, which have their own gardens or rooftop terraces, pools and shaded areas for entertaining and dining. On top of that, One Green Way will have its own facilities entirely for the use of its residents, including a communal swimming pool with plenty of seating and beds, a Clubhouse, bar and restaurant, business centre, fitness centre and yoga studio, 5 TrackMan golf bays to practice your swing, a secure kid’s play area, a rubber running track around the perimeter and a beauty salon.

When you buy a property at One Green Way, it automatically gives you access to all the five-star facilities of Quinta do Lago, including The Campus.

Basically, everything you might want right from a luxury development will be there!

Because I love Quinta do Lago and I have had an affinity with it for so long, it’s easy for me to sing its praises. It’s also very personal to me as I actually own a property in Quinta do Lago and see the value in investing in the resort. So, I am completely comfortable promoting its lifestyle and want to tell people around the world how special it is. Quinta do Lago is also very easy to get to, which makes time spent here all the more relaxing. With just a 2.5-hour flight from London, I can hop in a taxi and 20 minutes later I’m in Quinta do Lago – and in the same time zone as the UK which is incredibly convenient if you’re either working or have friends and family in the UK.

The property market in the area is booming, with an impressive array of luxurious homes and villas – how does One Green Way differ from other resorts and developments in the Algarve?

In an already top-quality resort, One Green Way is setting the bar for Quinta do Lago living and will easily be the number one address. Located within Quinta do Lago, a beautiful protected nature reserve with striking wetland scenery, the new development is completely at the heart of where you want to be – within easy walking distance of Quinta shopping, with its attractive shops, restaurants and bars, but also right there on the North course, with its lovely views and easy access to the golf course. On top of this, residents of One Green Way will have their own communal facilities and services on their doorstep, all of which will be managed by Quinta do Lago Real Estate, the acknowledged experts in the area, who will provide five-star property management of all the residences, including maid service, landscaping and security, as well as managing the facilities in the development.

The One Green Way Pro-Am Invitational also sets the development apart from any others in the Algarve. This is a very special ‘invitation-only’ event that brings together male and female top professionals to compete for a prize of €332,000 and play alongside amateur guest players. No other tournament brings together male and female legends of the game to compete in this way, so the event is very rare. By staging this event, One Green Way not only demonstrates the commitment to quality that runs through the whole development but provides an unforgettable experience for everyone who takes part.

Back to golf, what is your handicap and if you could play a round with anyone who would it be and where would it be?

When I was playing a lot of golf my lowest handicap was six. I’m probably a 12 at the minute because I don’t get to play as much as I used to. If I could play a round with anyone it would be Tiger Woods – just because! In my eyes, he is the greatest golfer of all time.

Luxury is highly subjective, what does it mean to you?

These days it means spending time with my baby son. With so many competing demands on my time, it can be difficult to be fully ‘present’ but being in Quinta do Lago in beautiful surroundings, doing things I love makes it much easier and really is the meaning of true luxury to me.

Finally, what is your life motto?

My big thing has always been life is ten per cent what happens to you and 90 per cent how you react to it. I am a big believer that by changing our attitude, we can make ourselves healthier, happier and more successful.

The post In Conversation With Sarah Stirk Sky Sports Golf Presenter and Ambassador for One Green Way appeared first on .

The significance of the roadshow was further amplified given that the Governor of the Tourism Authority of Thailand is retiring this year and his attendance was to be his final business trip to the UK.

As Governor of the Tourism Authority of Thailand, please tell us more about your role – and a typical day if such a thing exists.

No two days are the same which is an exciting part of the job! I spend a lot of time travelling around Thailand to meet stakeholders but also internationally to meet trade partners, media, and attend trade shows – the role is hugely varied which makes it extremely interesting.

When in the office in Bangkok there is usually a lot of paperwork to complete with many approval processes. I chair meetings, listen to the team, work with them to develop domestic and international campaigns and strategies. Whilst some days are spent in parliament, working on tourism protocols and securing budget for the tourism industry. As they say no two days are the same!

The Sustainable Tourism Goals initiative has been a key priority for you and Thailand is making impressive gains toward achieving these goals. Please tell us about the journey so far.

The UNWTO SDG initiative comprises 17 clear objectives including agendas such as poverty, education, equality and climate change (to name a few) as part of their 2030 agenda.

TAT’s commitment towards sustainable travel is in line with Thailand’s Bio-Circular-Green (BCG) Economic Model and the Sustainable Tourism Goal (STGs) which is in accordance with the United Nations Sustainable Development Goals (SDGs). TAT’s STGs strategy is to be implemented and rolled out across the Thai tourism sector in the run up to 2030. This will contribute to sustainability in four key areas including socio-economy, culture and the environment.

We are working with stakeholders across the Thai tourism sector to encourage them to act more sustainably. We are introducing a STAR system where stakeholders can earn 1 to 5 stars depending on how proactive they are in operating sustainably. They will be incentivized by TAT also and those with the highest STAR ratings given the best opportunities to work with and be supported by TAT, for example, attending international trade shows such as TTM and WTM. Businesses must show a proactive approach and commitment to sustainability. We have a list of over 2,500 suppliers, from accommodation to attractions, restaurants, tour companies and transport providers, who signed up to and qualified under TAT’s SHA program (Safety & Health Administration during Covid-19) and we aim to move them over to the new STAR program as leaders in tourism businesses who are striving to be the best.

If / how has the Covid-19 pandemic impacted TATs sustainability journey?

Covid had a huge financial and economic impact on governments and businesses – with less cash flow and sadly some businesses had to close completely. It has been difficult to fund sustainability practices – as they are not cheap and require a significant level of investment – businesses need cash flow again and in Thailand, this comes from tourism income.

Just as we were ruling out single-use plastics and turning a corner in terms of progress (some examples include; plastic being banned from national parks, and many hotels implementing waste management rules) then, for health reasons the use of masks and single-use items to minimise the spread of Covid came, the throwaway culture returned, however we are now returning to reduce, reuse and recycle mindset and importantly educating younger generations too and we are working hard to develop a new tourism ecosystem – one that is a resilient tourism industry with a focus on high-value travellers to whom sustainable tourism is important.

However, the Covid pandemic also created some positives too. In general, it has made many more people aware of sustainability issues and fast-tracked it to the forefront of conversation.

And a sudden global lockdown highlighted the issue of over-tourism and forced us to carefully consider how to re-start travel without overloading destinations again – it was the perfect time for tourism to reset.

We also noted positive changes in consumer behaviour, including a shift towards domestic travel (also good for economy and less dependency on international arrivals), which resulted in a switch from flying to train travel and a preference for nature-based experiences and outdoor activities, which can be considered more sustainable and also helps raise awareness of environmental issues.

Covid also presented opportunities for innovation in sustainable tourism practices, such as the use of technology for virtual tours and experiences which engages a younger audience who are addicted to technology!

Thailand is a beautiful and diverse country offering visitors from all over the world an array of experiences, how important is the luxury market to Thailand?

The luxury market is very important to Thailand. It is key to our high value strategy, welcoming visitors who stay longer and spend more in the economy and community.

Thailand offers so many amazing luxury experiences from hotels and spas to a new seaplane service, Siam Seaplane, Michelin star dining and the world class hospitality and service with a Thai smile that elevates the luxury experience in Thailand.

Luxury for less is also important to us. Thailand offers such good value for money that there is an amazing range of affordable luxury hotels and experiences as well as the typical luxury offers for HNWIs making extra special holidays more accessible for travellers – for example, that is why we are such a popular honeymoon destination.

And how do you foresee the luxury travel market supporting Thailand’s Sustainable Tourism Goals?

There are so many luxury hotels in Thailand that they are key to the strategy.

Luxury travel can play a crucial role in supporting sustainable tourism practices by promoting responsible tourism, environmental stewardship, and community development. Luxury travel providers have the opportunity to lead by example and set the standards for sustainable tourism practices in the industry.

We have a lot of big global brands investing in Thailand e.g. Four Seasons as well as wealthy investors building luxury boutique hotels who have the funds to invest in education and development and lead the way in improving infrastructure, operations and training for staff to ensure sustainable practices.

They have the opportunity to employ more staff too – bigger hotels generally require more staff but also smaller boutique hotels employ higher numbers of staff to ensure the best hospitality experience which creates more job opportunities in local communities.

Providing philanthropic opportunities is also a key area that the luxury sector can support. For example, luxury travel providers can create opportunities for travellers to participate in philanthropic efforts, such as supporting local schools or community projects, or contributing to environmental conservation efforts.

What is new and cool in Thailand?

There are lots of new hotels across the country from trendy brands like The Standard to luxury names such like Four Seasons and many independent boutique hotels too – so much choice.

The Michelin Guide – is great for exploring Thai cuisine and sampling high-quality international food – from fine dining to street food the Michelin Guide is showcasing new areas and ways to explore Thailand. This year we’ve been promoting the easter region of Isan and next year we will launch Koh Samui to join Bangkok, Chiang Mai, Phuket and Phang Nga guides.

Wellness is a big focus. More of us are health-conscious and Thailand has always led the way in wellness tourism and spas. With many new resorts recently opening including Rakxa Bangkok and Aleenta Chiang Mai (read our guide to the best luxury hotels in Thailand here). From spas to wellness, yoga retreats, and medical tourism – Thailand is the perfect destination for health and rejuvenation with new retreats for post Covid health recovery and mental health.

We have also partnered with Netflix to launch thailandtravelmap.com which is a really fun way to explore Thailand through your favourite Netflix shows and of course, Thailand is a popular destination for many reality TV programs such as The Only Way is Essex, Married at First Sight, Real Housewives and The Bachelor and we have more film crews coming to Thailand this year so watch your screens! The White Lotus is rumoured to be filming series 3 in Thailand which is really exciting.

Luxury is a highly subjective term – what does it mean to you personally?

For me, luxury is ‘time for yourself’. In a fast-paced and busy world, we rarely find time to nourish ourselves. Time to relax, enjoy my hobbies, spend time with my family and travel and experience new things is my greatest luxury.

You are retiring this year – what legacy will you leave?

My legacy will be the Sustainable Tourism Goals. I am proud of what we have achieved so far and I very much look forward to watching the tourism industry in Thailand, particularly from a sustainability perspective, grow and flourish.

Finally, what is your life motto? If you have one.

Firstly, have courage and be kind. And have the courage of your conviction – you may encounter many defeats in life but don’t be defeated – always ensure you learn from your mistakes.

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